How Can Branded Promotional Products Help You With Your Business?

How Can Branded Promotional Products Help You With Your Business?

Marketing campaigns in London have been using the idea of branded promotional products for creating brand awareness and recognition among masses for many years.

Now since the online advertising can provide a great detail about the results of advertising, it has become very important to figure out whether these marketing strategies are showing any positive effect on the brand and sales or not.

Various surveys and intense research done by the British Promotional Merchandise Association (BPMA) has revealed that there is a direct correlation between the advertisement of these branded promotional gifts and the increase in sales with improvement in brand recognition.

A study was conducted in 2012 by the BPMA, where 15,000 people were surveyed who had received a promotional gift in the past:

  • 66% people claimed that after getting a promotional product, they could recall the brand for the past 12 months.
  • According to the study, the promotional products delivered a better return on investment than outdoor or radio advertisement.
  • 79% were reported to be likely to do business with the company again.
  • 87% of people kept the promotional product for more than a year.
  • 57% of people reported improvement in the impression of the company after getting a branded promotional product.
Published on 26th Jul 2016

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