How to be a hit at Freshers’ Fairs

As millions  of students experience Freshers Week this September, it’s the perfect opportunity to promote your brand! Here’s our guide to making the most of it for your brand!

When is it?

The most common dates for this are Monday 18th to Friday 22nd September 2023, with some universities using the week after this.

Impactful and clear messaging

Freshers’ weeks is a very busy time, with lots of activities going on, including music and live demonstrations. You need to have a clear message to cut-through and stand out. Keep messages and goals simple. If you want to get new e-mail sign-ups , make it clear as to why they should give their emails and what the benefits are. What is in it for them? Make the process quick and easy.

If you are a new business- provide contact details

Give them what they want

Students are always keen to stock up on things like stationery and clothing. Think about items that are relevant and ideally useful to this target audience, What do students like? What are their interests, preferences, and values? Tailor your merchandise to align with their tastes. Students these days also have a conscience, and they are becoming increasingly conscious of environmental issues, and sustainability can be a selling point. Hence eco-friendly and sustainable merchandise would be a boon. Think about what they would want to receive and how your message can fit in with that.

Innovative design

It could be humorous or quirky, something they will be keen to get hold of. Create a distinctive and eye-catching design that reflects your brand identity while also resonating with students. Incorporate creative elements, colours, and graphics that are modern and relevant to their lifestyle. Stay updated on current trends among students, whether it's related to fashion, technology, or pop culture. Incorporate these trends into your merchandise to make them more appealing and relatable.

Tell a story

Include a story or message behind your merchandise. Share the inspiration and purpose behind each design or item. Students are more likely to connect with merchandise that has a meaningful story.

Fun vs Functionality

It’s well documented that useful and functional items make a longer-term impact and avoid it being binned. Indeed - 89% of people will keep a promotional product if they have a use for it. Items like re-usable drinks bottles, recycled notebooks, and power banks hit the spot.

But don’t discount the value of being fun, especially if this reflects your brand values. Items such as games, inflatables and T-shirts with killer slogans will be sure to be in demand. Think impact, think colour, think big!

Quality Counts

Cheap or low-quality merchandise might not leave a positive impression. Invest in good-quality materials that will last, as students are more likely to use and keep items that are durable and functional. Plus, pay attention to the packaging of your merchandise. Unique and creative packaging can enhance the overall experience and make receiving the merchandise feel special.

Social Media Promotion: Utilise social media platforms where students hang out, such as Instagram, TikTok, and Snapchat, to promote your branded merchandise. Share high-quality images, videos, and engaging content to showcase the merchandise and its benefits.

Giveaways and Contests: Host giveaways, contests, or challenges that involve your branded merchandise as prizes. This can help generate buzz and excitement among students.

Collaborations

Partner with popular student influencers, artists, or local businesses for collaborative merchandise. This can help increase your brand's visibility and credibility among students.

Remember that authenticity and a genuine connection with your target audience are key. By understanding what resonates with students and creating merchandise that aligns with their interests and needs, you can effectively stand out and make a positive impact.

Talk to out teams for help and advice on making the most of engaging with students.